by Miguel Bravo | Mar 17, 2017 |
Email marketing metrics are simple, right? Look at email open rate. Look at click-through-rate (CTR). Look at conversions from email. These are the common email metrics that all marketers rely on to compare email marketing performance. I’m not disputing that...
by Miguel Bravo | Dec 4, 2016 |
Social media is becoming more and more popular, and every social media platform is offering us ways to message each other– privately and publicly. With all the options for messaging, does this mean email is on it’s way out? Watch the Short Answer video...
by Miguel Bravo | Sep 1, 2016 |
If you thought that email was on its way out, you’d be dead wrong. In fact, email marketing is as strong as it ever was. Why? Because people are inundated with brand messages from all channels– they’re only going to opt-in if they’re REALLY...