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17 Limitations of Facebook’s Boosted Posts

17 Limitations of Facebook’s Boosted Posts

UPDATE: This post has been updated on 12/6/18 to reflect recent updates Boosted Posts are convenient, fast, cheap, and effective for generating engagement within your fanbase. Generally speaking, Boosting is better than running no ads on Facebook. I’m not here...
Are Facebook Ads Worth It?

Are Facebook Ads Worth It?

For every person that swears by Facebook, there’s another person that claims Facebook is a waste of time and money. We’re here to set the record straight. Watch the video below for the short answer, and continue reading for a more in-depth response. There...
How To Tell If A Facebook Page Has Fake Likes

How To Tell If A Facebook Page Has Fake Likes

UPDATE 4/11/16: Facebook’s Open Graph capabilities change all the time. As of this update, everything in this blog post still works. Comment at the bottom if you notice otherwise. It’s not easy to be good at social media marketing. There’s a lot of...
5 Pet Peeves of Business Instagram Accounts

5 Pet Peeves of Business Instagram Accounts

I spend a lot of time on social media- not just for work but as a consumer.  I hope I don’t come across as nitpicking as I share these 5 pet peeves about Instagram, they are simply observations from a user-POV.  If you’re a business that uses Instagram as...
Will Buying Social Media Fans Hurt You?

Will Buying Social Media Fans Hurt You?

Your Facebook Page only has a few ‘likes’. You follow more people on Twitter than follow you. You only get Instagram likes from your parents. Let’s not sugarcoat it– buying fake fans to boost your numbers is a real temptation. Will it hurt your...
We’re B2B. Do I Need Social Media?

We’re B2B. Do I Need Social Media?

Even if you sell to other businesses, social media IS still important to your digital marketing efforts. Should social media be 25-50% of your digital marketing efforts? Maybe not. Maybe yes. Let me explain. First things first, if you’re B2B, make sure...

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