The Facebook Ads Auction Explained (w/ Video)

The Facebook Ads Auction Explained (w/ Video)

You boost posts. You might even manage ads in Facebook Ads Manager (pat yourself on the back). But do you even know why Facebook charged you $0.21 for that click? Facebook Ads run like an auction. Every time you see an ad on Facebook (or Instagram), that ad won an...
Why Am I Not Getting Any Sales With Facebook?

Why Am I Not Getting Any Sales With Facebook?

¬† Facebook has become an essential platform for all types of businesses because of it’s robust and specific targeting options. The problem is, most businesses don’t have the proper expectations when advertising on Facebook. Let’s not get...
What Exactly Is Content Marketing?

What Exactly Is Content Marketing?

Listen instead Content marketing is a phrase you’ve heard more and more of over the last couple years. It’s not just a fad in marketing; it’s here to stay, and you should probably know what it means before your competition gets ahead of you. Which of...
Marketing Concepts Explained to Kids

Marketing Concepts Explained to Kids

It’s recently come to my attention that I can be long-winded when it comes to explaining marketing concepts, strategies, or phrases. It’s not because I’m trying to impress you with my ostentatious¬†jargon¬†fancy words. It’s because I get too...
A Short Lesson on Google Web Crawlers

A Short Lesson on Google Web Crawlers

I’m not a fan of creating content for the sole purpose of SEO. My stance is documented here, here, and here. SEO is obviously good, but it should be a bonus of good content creation, not the core focus. Now that I got that off my chest (again), we can get to the...

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