by Miguel Bravo | Apr 25, 2017 |
Before you publish a blog post, you want to make sure it’s optimized. I want to make one thing clear: I’m not implying SEO here. I’m implying that you optimize a post so that it benefits the reader. If the SEO comes, it’ll be a very welcome...
by Miguel Bravo | Apr 18, 2017 |
Even if you’re running a incredibly efficient Google AdWords account, AdWords can make a dent in your marketing budget. It’s a channel with a high payoff (an increase in sales), but more risk than other channels. It’s riskier because it cost more...
by Miguel Bravo | Apr 5, 2017 |
Once or twice a week, we’ll post a quote on our social media channels. Usually it’s in the form of an image with text, branded with our black-and-white color scheme. The primary purpose of that kind of post is to inspire and engage. The more subliminal...
by Miguel Bravo | Mar 17, 2017 |
Email marketing metrics are simple, right? Look at email open rate. Look at click-through-rate (CTR). Look at conversions from email. These are the common email metrics that all marketers rely on to compare email marketing performance. I’m not disputing that...
by Miguel Bravo | Mar 10, 2017 |
A lot of people obsess over the word count of their blog posts for SEO reasons. I’m here to tell you to there is no magic number. Make your posts as short or as long as you want. Just be helpful and thorough in your post. Write for your audience first. Think of...
by Miguel Bravo | Mar 4, 2017 |
Content marketing is all about showcasing what makes you unique. When you’re throwing an event, the different aspects of the event are what you’ll want to highlight. This could be any combo of the following: bands, artists, drinks special, sponsors,...
