18 Limitations of Facebook’s Boosted Posts

18 Limitations of Facebook’s Boosted Posts

UPDATE: This post has been updated on 12/6/18 to reflect recent updates Boosted Posts are convenient, fast, cheap, and effective for generating engagement within your fanbase. Generally speaking, Boosting is better than running no ads on Facebook. I’m not here...
The Facebook Ads Auction Explained (w/ Video)

The Facebook Ads Auction Explained (w/ Video)

You boost posts. You might even manage ads in Facebook Ads Manager (pat yourself on the back). But do you even know why Facebook charged you $0.21 for that click? Facebook Ads run like an auction. Every time you see an ad on Facebook (or Instagram), that ad won an...
Marketing Concepts Explained to Kids

Marketing Concepts Explained to Kids

It’s recently come to my attention that I can be long-winded when it comes to explaining marketing concepts, strategies, or phrases. It’s not because I’m trying to impress you with my ostentatious jargon fancy words. It’s because I get too...
A Short Lesson on Google Web Crawlers

A Short Lesson on Google Web Crawlers

I’m not a fan of creating content for the sole purpose of SEO. My stance is documented here, here, and here. SEO is obviously good, but it should be a bonus of good content creation, not the core focus. Now that I got that off my chest (again), we can get to the...

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